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5 going on 6.
Generations, that is.

125 years and counting.

Few companies survive for over 100 years. And there’s good reason for that. Leaders often fail to identify threats early enough or adapt to industry trends.

Barrow Group, however, has remained agile and adaptable over the past 125 years. We came on board to work with Barrow as they entered unchartered territory within the digital age.

"It’s been an absolute pleasure working with ThinkStory from a Barrow Properties and Barrow Construction perspective. Their ability to understand our unusual and sometimes complicated family structure has been unique.

We appreciate their efficient, hands on approach, and look forward to working with their team for many years to come. ThinkStory is playing a vital role in building our brand in our 125th year."

John Barrow

Group Director

Messaging & Copywriting

Every business needs to develop a great story to connect with their stakeholders. That’s where we come in.

We worked alongside Barrow to understand their requirements, their customers and their stakeholders. We then developed their brand messaging strategy for all copy going forward.

We’ve researched, developed and created several long and short form articles, documents and newsletters across multiple touchpoints.

Website Development

In terms of digital growth, a functional and well-designed website is vital. We helped Barrow with the design and implementation of their new website. We’ve also designed and built a separate blog site and manage the on-going maintenance of that site.

Looking to the future, new projects include designing several satellite websites for the different buildings and different service offerings Barrow have, which will continue to progress in 2023.

"It gives me great pleasure to write a reference for ThinkStory. We have been working with Matt and his team for the last 3 years and in that time we have developed a strong working relationship. They have provided a very important service to our business, which was previously not being adequately looked after.

We have been most impressed with their ability to listen and evaluate, and then execute in the most appropriate way. They do not just take instruction but add real value in terms of what is in the best interest of our business. The work is then done in a most professional manner and is always delivered within an agreed time frame.

They are prepared to go beyond the immediate call of duty and are happy to go to great lengths to ensure that the final product is of the highest standard.

We decided a while ago to bring ThinkStory on as a permanent partner and have not regretted it for a moment. We have no hesitation in recommending them to any other business."

Paul Barrow

Director of Properties

Media Production

We’ve produced ongoing video and stills content for Barrow’s social media pages, website and YouTube channel. This is another important facet of increasing their brand visibility and reach.

The new ‘Barrow Conversations’ concept has allowed us to explore opinions on current topics and industry trends.
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We’ve also produced longer form videos to help Barrow connect with prospective tenants from around the world in the most compelling and effective manner. We work continually on producing images of new buildings and construction projects as and when they happen.

Drone Film Production

Who knew that the best way to showcase very large buildings was to fly a drone over them?

Our drone production has included filming the most prominent Barrow precinct, flying directly over the Rosebank CBD. We’re able to adhere to all laws and regulations, with the correct commericial licenses and liability.

We believe that the drone-specific content does not age rapidly and has a 10-15 year lifespan. There’s no reason why you shouldn’t try drone footage for your company.

Social Media Management & Content Creation

The goal was to take a business that is over 100 years old into the online space. This included developing social media channels and building a digital side to this historic company.

The social media strategy included identifying Barrow’s target audience and ensuring that their niche audience was being communicated with directly.

Our content creation with Barrow has included creating graphic designs, reels and other short form digital content and then scheduling this into a monthly content calendar.

Analytics & Reporting

Working with Barrow for the past two years has allowed us to track the performance of our marketing efforts and analyse each channel’s performance. By doing this, we’re able to find out what performs best and provide audiences with similar content.

We provide Barrow with ad-hoc reports as and when they are requested, allowing them to track progress and redirect the marketing strategy if needed.

Brand Design

Although Barrow’s Corporate Identity was already established, when we came on board we assisted them with the development of new brand assets and designs, specifically for digital communications.

This included brand documents, pitch documents, slide decks, and company profiles. We’ve also produced other design language elements which are used throughout the brand’s communication with stakeholders.

Digital Strategy

Since Barrow is over 100 years old, the global shift into the digital era has been a challenge we’ve successfully helped them overcome.

By providing insightful strategy about digital platforms and marketing, as well as effective ways to create brand awareness online, we’ve aided in Barrow’s continued growth and expansion into the digital age.

A foundation for the future.